Online advertising with big sites, like Google, Facebook, Bing, and others can be a bit intimidating. From the many terms like remarketing, retargeting, native advertising & acronyms like SEO, SEM, PPC, CPA, SERP, etc.. many small business owners and scared away from online advertising options.
I was asked to speak on this topic & put together the following presentation to define some types of online ads, payment options, and campaigns.
Click to view/download, and post your questions/comments &/or contact me.