Leslie Newlife

Senior Living & Care: 5 Tips For Seniors To Keep Their Balance, and Stay On Their Feet

Keeping our balance is one of those things we often take for granted, just like walking, or breathing easy. However, as we get older, these things that were once easy can turn into chores. Or, in some cases, genuinely difficult tasks.

If falls are a serious risk for you, whatever the reason, then here are some simple things you can do to make sure they happen as rarely as possible in your life.

Tip #1: De-Clutter Your Environment

Take a moment to look around your living space. Are you one of those folks who has a place for everything? Or are you a little more free-form when it comes to your organization skills? Because if you want to avoid falls, then getting rid of clutter is the first thing you should do.

Some de-cluttering steps are obvious. Make sure dirty clothes are in a hamper or a basket, put books and magazines on tables or shelves, and keep your shoes in a cubby rather than on the floor. However, you should also get rid of things like throw rugs, runners, and any decorations that might get under your feet. This is particularly true on and near stairs, where a fall could lead to more than a bruised hip.

Tip #2: No More Slippery Socks

While the idea of house shoes might seem silly, it can be a life saver if you want to avoid falls. Because while fluffy wool socks and floppy slippers are undeniably comfortable, they are also a major tripping hazard. This is especially true if they aren’t on tightly, or if you have hardwood or tile floors in your home (or any of the aforementioned throw rugs that are prone to slip and slide across smooth surfaces). For some extra protection, wear slippers that fit like shoes, or the house socks that have rubber grips on the bottom. They’re just as effective for keeping warm, but they don’t have the risks of they’re smooth-soled cousins.

Tip #3: Listen To Your Body

One of the biggest mistakes we make is to ignore the warning signs when our body is trying to tell us something. If you’re out-of-breath, for example, take a moment to normalize. If you’re feeling dizzy or light-headed, there’s no shame in staying in your seat until the sensation passes. If you need a walking stick, or a brace, then use them. Even when you’re just going down the hall, or it shouldn’t be that big of a deal. It’s always the, “just this onetime,” situations that result in falls, so minimize those occurrences whenever you can.

Tip #4: Exercise Regularly

Exercise is one of those habits a lot of us just don’t bother with once we’re no longer in gym class, but you don’t need to be trying to impress someone to hit the gym. Regular exercise, in addition to just being plain good for you, also keeps your body in working order. Think of it as preventative maintenance. A regular routine will ensure your muscles are responsive, that your joints are in working order, and it will help make sure you have the necessary reflexes to catch yourself before you can fall. And, in the event that you do end up meeting unexpectedly with the floor, you’re likely to sustain fewer injuries if you regularly exercise than you would if you didn’t.

Tip #5: Turn on The Lights

One of the biggest causes of falls is walking around in the dark. While turning on the lights might seem like the most basic thing in the world, many falls are caused by unexpected trips to the bathroom, or short walks to get a glass of water. While it might seem like a momentary frustration when you’retired and used to the dark, just turn on the lights. It’s better to be safe than sorry.

How to Use Extended Tweet Space to Enhance Your Marketing & Brand

Popular microblogging platform, Twitter, recently rocked the short-form content world when it announced an extension to its infamous 140-character post limit. After the initial novelty wore off, content marketers began refining best practices for short-form posts.

Here are some practices to consider and some to avoid in your exploration of this brave new tweeting world.

DON’T:

Ramble

Not every post needs to meet the new character limit. Moreover, not every post should meet the new limit. Industry leaders observe, “280 characters should be used sparingly; just because we have that space doesn’t mean we should feel compelled to use it. Save the multi-point arguments for Facebook and keep Twitter snappy and fun.” Twitter users are accustomed to a fast-paced, concise environment. In testing the new character limit, Twitter reports demonstrated “Only 5% of Tweets sent were longer than 140 characters and only 2% were over 190 characters.” In organic/native marketing strategy, it is best for marketers to align with the practices of the audience.

Abuse the New Limit

As always, your posts should offer audiences a variety—this includes length. If all of your posts are short blips, your audience may not fully engage. Likewise, if each post is heavy and pushes the extended character limit, your audience may lose interest. Continue diversifying your tone, depth, and character count to keep audiences engaged.

Over-Hashtag

With the extra space allotted by the character limit update, content marketers may be tempted to cram additional hashtags into each tweet to take advantage of trending threads. While this strategy seems idyllic, the presentation and lack of relevance may be a turn off for audiences. A single post is relevant to two, maybe three platform discussions—any more is spamming, and your readers will recognize this.

DO:

Use Vertical Space

Your content need not be dense to make a visual impact. Rather than reaching for characters in every post, consider short lists and other quick brief updates with hard returns to create a long and narrow tweet.

Increase Engagement

Use the new breathing room in your tweets to grow engagement by posting deeper, more meaningful commentary and questions to your audiences. Maintain vigilance on grammar and punctuation, as longer posts may become confusing without these standardizations. Consider infusing multiple links within the space to offer additional value to readers.

Fortify Customer Service

More space means more voice. Customer service teams on Twitter now have ample opportunity to demonstrate care and value to consumer inquiries. Outreach and response can now offer additional human-tone and supporting information and links to reinforce connections with customers.

Follow New LifeStyles on Twitter at https://twitter.com/New_LifeStyles or @New_LifeStyles.

Does your senior community or care agency have a Twitter account? If so, share it here, so we can see what you are doing.

Simple Way to Promote Independence in Seniors | Bed Rails

Are you a senior living with a chronic condition like diabetes, heart disease, or stroke? You’re not alone. In fact, the National Council on Aging reports that nearly 80% of all older adults in the U.S. have at least one chronic disease. The very process of aging can make day to day tasks more difficult, much less adding on a chronic condition that affects strength, energy levels, and mobility.

One key to seniors maintaining a sense of self-reliance and warding off feelings of stress, anxiety, and depression is being able to independently care for themselves. Oftentimes employing ease-of-use tools (like car transfer handles or reacher grabbers) and mobility aids (like canes and walkers) can help empower a senior with a chronic illness or disability. When it comes to maintaining safety and independence in the bedroom, however, bed rails are the go-to assistive device.

Repositioning, sitting up, and even turning over in bed can be difficult for seniors with functional limitations. And even the seemingly harmless act of getting in and out of bed can increase risk for falling and injuring yourself. If you are a senior looking to age in place and take advantage of tools that help you stay relatively independent, don’t miss this quick guide to how bed rails can work for you:

What Are Bed Rails and How Do They Work?

Bed rails offer a lot more than just safety. As fixed structures on either side of the bed available in a variety of shapes, designs, and sizes, they also offer support for getting in and out of bed, repositioning, sitting up, and turning over in bed. Some models also have small accessory pouches for keeping personal belongings or medicine handy.

Bed rails are relatively easy to set up and are normally supported by the floor or can be attached to your bed between the box spring and mattress. Some models are attached to both box spring and floor for additional support. Typically, bed rails will have mechanisms to raise up and lower down as needed for getting in and out of bed.

Types of Bed Rails

There are three main types of bed rails, each targeted at different use cases which makes it important to know the right type for your particular needs before buying one.

Safety rails

Just as the name suggests, safety rails are used for fall prevention during sleep. They’re not only ideal for older adults, but also for those who are prone to instability and uneasiness and who may roll out of bed. These bed rails are usually portable and can fit beds of most sizes including twin, queen, king and even electric or manual hospital beds. Depending on whether your bed is right next to a wall or not, you might want to buy one or two safety bed rails.

Bed bumper pads

Also known as bed bumpers and side rail protectors, these work the same way as safety rails. However, they feature thick pads that protect seniors from getting entangled in the rails. Also, they are softer than most safety rails and reduce chances of an elderly adult getting injured by bumping into the rails. Bed bumpers not only prevent falls but also offer an added sense of security.

Bed assist rails

Also known as bed handles, grab bars or transfer bed rails, these support rails for repositioning and rising out of bed are advantageous to unstable or elderly seniors who have difficulty entering or exiting the bed. These also provide support for repositioning, turning over, and simply getting comfortable in bed.

What to Consider When Buying a Bed Rail

It goes without saying that the type of rail you buy should be compatible with the size and type of your bed and mattress. It is ideal to measure your mattress before shopping for these types of assistive tools. If you don’t want them altering your carpet, don’t get rails that need to be fixed on to the floor; and remember, bed rails with big gaps between bars can turn out to be traps for arms and legs.

Another key factor to consider when buying bed rails is to make sure that they fold or collapse easily and don’t block you when you get in and out of the bed. Keep durability, size, and material in mind when examining cost as well, and know most bed rails are fairly inexpensive and offer great value. Your healthcare provider might also be able to suggest the ideal type of bed rail for your mobility level.

4 Website Must-Haves for Senior Communities & Care Providers

Your website is one of the primary ways that you can reach more potential customers. But to get the best results from your website, you need to optimize it for today’s seniors and their families. Here are the top things your senior website must have in order to successfully attract more prospective customers.

1. Large, easy-to-read text. This one should be pretty obvious, but make sure that the content on your website is accessible and easy to read. Use larger font sizes for the text on your website, and stick to a simple, classic font like Arial or Times New Roman to ensure easy readability. Similarly, you will want to make sure that any links are easy to find and click. Stick to simple color schemes with lots of contrast—black text on a white background for the main content on your website is always a safe bet. Leave the fancy, fun fonts and tiny text off of your website— your customers will appreciate it.

2. Contact information,especially a phone number. Of course, you’ll want to give prospects an easy way to reach you — that’s the case with any business! When you work with seniors, though, you will want to carefully consider the contact channels you put on your website. In fact, you will most likely want to include multiple ways your organization can be contacted. Seniors will appreciate it most if you have your company’s phone number prominently displayed on your website so they can call for the information they need and speak directly to a representative, while their family members may prefer digital communication. To be safe and meet both of these needs, offer multiple methods of contact: a form on your website, a phone number, and email address should cover the bases.

3. Photos (and not stock photos). Seniors and their families will appreciate seeing actual photographs of the community and caretakers on your website. Having plenty of photographs offer a better look at what you offer, and builds trust that you are proud of the services and community you offer. You may also want to consider having professional photographs of caretakers and other employees to help prospective customers feel a stronger sense of familiarity and trust when they think of your organization. But make sure that the photographs are high-quality, and consider hiring a professional photographer to make sure that the photographs really put you in a good light.

4. Mobile Compatibility. More and more users are searching online, linking from emails, and visiting social channels online. If your website is not mobile friendly or responsive, you are not only making it difficult for visitors who try to access your site from their phones, but you are being punished by Google. Google promotes sites that are mobile friendly, so if you just can’t get your SEO where you want it, consider this option.

New LifeStyles can help you by updating your site to be search engine and mobile friendly and send a photographer out to shoot pictures of your community. Contact us to learn more. 

Senior Abuse: 4 Ways To Spot Mistreatment of a Loved One

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It’s hard to believe that anyone would cause harm to the elderly anywhere, specifically in a nursing home, but the sad truth is that it happens.  From 2015-2016, investigators found 134 cases of abuse of nursing home residents. Most nursing home residences hold strict codes to ensure these abuses don’t happen, but this article is meant to highlight four warning signs of negligence for you to use as a guideline in protecting your loved ones.

Staff Shortages

A big red flag should go up if you notice a scarce amount staff members working in a senior home. When a facility is short-staffed, it is common for staff members to become overwhelmed from not being able to keep up with workflow and start becoming neglectful to their patients by cutting corners, according to the Nursing Home Abuse Center. Without the adequate amount of staff members, any home runs the risk of committing medical malfeasance, such as poor patient hygiene, bed sores, malnutrition, dehydration, etc..

Bedsores

Bedsores, or pressure ulcers, naturally occurs with infirmed patients who cannot move around without assistance. In a nutshell, a bedsore is tissue damage that, in its beginning stages, looks like a bruise on the upper-layer of the skin. At its worst, stage 4, bedsores become an odorous, open sore exposing a patient’s tendons, muscles, and bones. Regardless, bedsores occur from a patient not being moved or rotated in their gurney, which is a blatant sign of neglect. The Nursing Home Abuse Guide lays out a number of commonly affected body parts that should be scanned for pressure ulcers.

Malnutrition

“Malnutrition is defined as the condition that results from eating an unbalanced diet that lacks the proper amount of nutrients or has too many of certain kind of nutrients.” This is not always the home’s fault, as “elderly people are prone to appetite loss,” says the Nursing Home Abuse Center. Nevertheless, staff members are paid to closely monitor sudden changes of this sort and should make the necessary adjustments to remedy the situation, as well as communicating the issue. As per the Nursing Home Abuse Center, signs of malnutrition are: weight loss, fatigue, dizziness, tooth decay, mental decline, fragile bones, dry and ashen skin, muscle loss, weakness, bloated abdomen, confusion, decreased organ function and swollen or bleeding gums.

Dehydration

As stated by medical professionals, the elderly have a harder time conserving water, so they are at a higher risk of dehydration. What’s more, sense of thirst diminishes in their later years. Some obvious symptoms to look for include: “extreme thirst, less frequent urination, dark-colored urine, fatigue, dizziness, and confusion.” A more thorough way to check hydration levels is to order a blood test.

In Conclusion

There are certainly more warning signs of elder neglect; however, these four are some of the easiest to spot. If you suspect abuse, be sure to bring it to the attention of adminstrators & if needed, contact the authorities and file a grievance with the appropriate state agency.

Addressing Potential Client Fears Directly

 

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Most often, the decision to enter a nursing home is made at a point of crisis for a family that has been discussing it for some time, but has put the decision off out of fear. Marketing departments tend to avoid difficult conversations, but sometimes, speaking directly about family concerns indicates that you understand their worries and are willing to address them. What are these fears, and how can we address them directly to encourage potential residents to choose our facilities over others available?

Ask. When a family comes in to see the facility, you can simply say, “A lot of our families are in crisis when they come here for this discussion. Do you have any immediate needs or concerns?” The industry often feels a need to talk around the issues of aging and death, but that is why people enter nursing facilities. Though they may remain in denial about fatal outcomes, families are certainly aware that their loved ones are significantly altered by age or illness, and even physicians struggle with direct speech about needs and expected outcomes. Families are reassured to discover that their fears are founded, and that someone is interested in providing for their needs at a difficult time.

Listen. In the aftermath of a fall, sudden illness, or decline of a love done, families may be rushed through the medical system, and their concerns dismissed. They may have been told that a parent needs to go into a nursing home, with very little time to discuss specific issues, and may have received only a short, dismissive speech from a busy hospitalist. Allow the family to speak, to tell you about their loved one, and even to share their own feelings. You can gain useful information about a potential client and family in this way, and it assures them that you are interested in the well being of the whole person involved, and not just filling an empty bed.

Provide. Having heard the specific fears, address them. If they are concerned about a fussy eater or dietary restrictions, show them the week’s menu options. If staffing is the issue, show them busy, cheerful hallways. A small volunteer resident welcoming committee, for each unit where it is possible, is a great selling point, indicating that there can still be an active social life, and meaningful friendships to be made after admission for long term care. If it is practical, keep a furnished room or suite for display, to show how personal and home-like facility life will be.

Families may enter facilities in fear, but they can leave in comfort if time is taken to truly hear them. Active listening may be the difference between choosing your facility and another. Each family harbors its own collection of concerns, and the successful facility uses simple terminology to approach them with honesty and respect.

Straightforward Caregiving: 8 Duties of a Caregiver

 

hiringcaregivers

Opting to get an in-home caregiver can be a godsend; however, if expectations are not made clear from the beginning, the whole experience can turn into a total nightmare. Part of the confusion comes from the fact that the duty of a caregiver changes based on the patient’s level of need. All that to say, there is no boilerplate routine that a caregiver brings to the table. Instead, a plan of care needs to be carefully crafted to address the specific needs of your loved one. To help, we’ve put together a “no-fluff” list of eight duties that will provide the basis of a well-thought-out care plan.

Team Huddle

Communication is key. Clearly outline your expectations and requirements to your caregiver to make their job description crystal clear. Things such as hours of care needed, household duties, shopping lists, and strengths and limitations of your loved one should be discussed in detail. In addition to the initial meeting, periodic meetings should be scheduled for feedback and updates on your loved one’s health and changes in behavior. This would also be the apropos moment to give the caregiver a five-cent tour of the abode, so that they can orient themselves to the property.

Help with Activities of Daily Living

Help in this area includes, but is not limited to: transferring (walking), toileting, bathing, dressing, and eating. Transferring in and out of bed, wheelchairs and cars may also fall within the caregiver’s scope of care, depending on your loved one’s level of ability.

Meal Prep

Daily meals should be prepared to ensure that your loved one’s daily nutritional needs are met. This can also include shopping for food as well.

Meds

Assist or monitor daily intake of medications. This is of paramount importance if your loved one suffers from dementia.

Getting Around

Driving to and from medical appointments, running errands, and leisurely outings.

Housekeeping

In more cases than not, a patient may lack the mobility necessary to keep their house in order. With that said, make a list of house cleaning responsibilities that will help your loved one reside in a clean living environment. Household duties such as mopping, vacuuming, dusting, cleaning,taking out the trash and recycling, and getting mail are commonly requested of caregivers.

Gimme a Break

No one in their right mind can do this job 24/7: It is physically and emotionally draining. Scheduling time for your caregiver to get some downtime is in everyone’s best interest. If your caregiver is working at their optimal level, your loved one is sure to get the best possible care.

Be a Friend

This could be as simple as watching TV, talking, playing cards, or going to the movies.  During the more challenging times, a caregiver may need to be there for emotional support and be a shoulder to cry on.

Baking these eight caregiver tips into your loved one’s plan of care will reduce stress and make for a more pleasant experience. Find a home care provider now.

3 Quick Tips for Care Providers to Enhance their Presence in Google

 

SEO

If your facility or service offered has a website or some sort of web presence, there is a good chance you’ve heard of the term “SEO”. The term Search Engine Optimization encapsulates a number of different marketing tactics that help get your senior care services in front of the right audience. These SEO tactics can involve making changes to both your website in addition to building your brand through other channels including Social, Email Marketing, Link Building, and more. In an attempt to keep this post both digestible and actionable, we’ll cover 3 quick Local SEO tips to help your senior care service increase its visibility in your local market.

Local Search Engine Optimization tactics are a great way to help smaller websites connect with the local population who are performing searches online in their target geography. Google, and other popular search engines like Bing, Firefox, and Internet Explorer, look at a user’s geographic location when they perform a search whether they include a local term in their search query or not. What this means is, if Joe Smith searches “assisted living residences” in Atlanta and Jane Doe searches “assisted living residences” from her home in Detroit, the two will see a different set of search results. As one would hope, each search includes a set of local results specific to the city each person is performing that search from. Today, we’ll cover 3 Local SEO tips to help you increase your visibility with search engines in 2018.

Create and Claim your Google Business Page
Let’s take a look at the two images from above. One way to increase your visibility and rise up the list of results is to create, claim, and maintain your Google My Business page. Each and every business that has a physical address, whether it be a care residence or business office, should get started by visiting https://www.google.com/business/. All you need to register your business is an active Gmail account which you will use to log in and out of your Google My Business account. The first and most important step is to login, find your business where it is located in Google Maps, and claim your business listing by requesting a post card from Google. In order for Google to confirm you represent the business you claim to, Google will mail a postcard with an activation code to the physical address where you claim your business is located. The code is typically only active for 30 days so business owners must login and enter the verification code within that time or else the code will expire and a new postcard will need to be requested.

Within your Google My Business account owners have the option to post new content, display business hours, link to social profiles, update images,and even build a website! Be sure to carefully review all of the business categories available to you accurately represent your business. Claim your business listing and be in control of what people interested in your service see and read first. Did we mention this is a FREE business listing? Get started today!

Encourage Reviews and Questions with your Google My Business Listing
Now that you have created your Google My Business page, encourage your customers or residents to review your facilities and services that accurately depict your business offerings. In 2018, very few people like to make decisions online without hearing others experiences with the business or product. Google understands this and therefore will reward businesses who have a higher number of positive reviews for their business. To leave a review in Google users must be logged into their Gmail account which will be linked to their review. There is a clear correlation in Google’s local search results between the number of positive reviews and the position of many business listings.

Something new we started to see within business listings in 2017 and into 2018 is the Questions & Answers section where internet users can ask a question publicly and business owners can respond. This increased engagement between customers and business owners offer a simple way to get popular questions answered fast. The more active your business listing is, the better it will perform and reach more internet users.

Include Location-Based Keywords in Page Titles and Headings
Our last and final tip is a tried and tested tactic used by local businesses since the beginning of SEO. If you serve a specific market, city, or town, include location-based keywords in your page titles and headings within the content of your web pages. If my retirement community is located in Las Colinas, Texas, then I’ll want to be sure to include “Las Colinas” or”Las Colinas, TX” or “Las Colinas, Texas” within my page titles and headings. By doing this, we are essentially communicating to Google that anyone looking for information on retirement communities in Las Colinas will want to see my page or my site because each page includes content and information related to that topic. Taking one step back, Las Colinas is close to the densely populated city of Dallas, it would also be a good idea to target potential residents currently living in Dallas by creating content that informs visitors about the quality services located a short drive away.

SEO and specifically Local SEO, provides opportunities for the small niche care and service providers to compete in their local markets. A carefully and strategically designed website can thrive against large national brands with a focused local approach to their content and online promotion. If you are new to SEO and local promotion following these three recommendations is a great place to start. You don’t need a full-service digital marketing firm to increase visibility of your service and drive a few extra leads each month. Let these recommendations be the tip of your exploration into increasing your online presence and local SEO optimizations for your website.

Tips for Preparing Your Home for Senior Caregiving

 

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Care providers moving a senior from their home or the hospital into a care provider’s home is challenging for all involved. To smooth the transition, family can consider taking the steps listed below. Following these tips, care providers also encourage independence and choice which will lighten the load of unnecessary work.

Mobility

Clear all pathways and stairs of items. Place pathway lights from the loved one’s bedroom to the bathroom, kitchen, and other living areas. Care providers make passage safe should the loved one want a midnight snack or need to go to the bathroom. These lights require no installation but are battery operated and placed on the wall without nails. Care providers can acquire a cane with a grabber attached. The grabber unseats from the cane to pick up an item or reach up to a cupboard. Family can acquire carpets, designed to place on ice, to allow for appointments, errands, and socialization in winter weather.

Food Preparations and Meals

Care providers can arrange plates, eating utensils, saucepans, and even an over-the-bed tray table at a safely accessible height to reduce fall risks. Foods in cupboards and in the refrigerator are items to place at accessible heights.

Finances

Care providers should plan ahead to keep discretionary funds available. Elder parents sometimes choose to go without funds rather than ask for money out of pride or for fear of being a burden.

Socialization

Care providers should make sure the senior has phone numbers and contact information of friends to stay in touch for calls, outings, and visits.

Prescriptions

Medication planners are useful in making sure your loved one takes medication correctly and on time. Some planners verbally remind the individual for breakfast, lunch,dinner, and bedtime. Sections are often removable to allow for taking medicine during outings.

Hygiene and Grooming

If necessary, care providers should request a doctor’s prescription for a shower chair. Care providers can place back brushes within safe reach to promote independence. Family should allow for as much privacy as possible during showers. Clothing carefully placed at accessible heights also reduce fall risk in the bedrooms.

Hobbies

If loved ones enjoy certain hobbies, make supplies available in a designated area to provide structure and enjoyment during the day.

Cost

Care providers need not bear the full financial brunt of the above items. Ask specialists, before the loved one discharges from the hospital, which items insurance covers and to assist in acquiring the items. Care providers can also include siblings and other family members in funding the loved one’s needs from the beginning. All of the above listed items are available online and often priced below twenty dollars. In completing these steps before transition, care providers/family are setting the home up for a caring experience for all involved.

SEO Best Practices for Senior Care Providers

 

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As a senior care provider, you take pride in the care you offer to all of your clients. Reaching those clients, however, provides a unique challenge. When you create content, you must create content that is aimed at both seniors and the adult children who are helping to make the decisions about their care. By paying attention to the best practices in SEO for senior care providers, you can improve your ability to reach both sides of the potential customer coin.

Best Practice #1: Create High-Quality Content

The most important aspect of SEO is creating high-quality content that your visitors actually want to read. That means focusing on more than just advertising through your blog! A great post offers genuine value to either the seniors who are looking into your care options or the adult children who are seeking options for their parents.

Best Practice #2: Focus Local

As a senior care provider, you’re looking for seniors within your specific area who are in need of care, not people who are halfway across the country. When you get visitors to your site, you want them to be visitors who are in your geographic area and therefore can turn to you for their care needs. Focus on increasing your local SEO efforts to help bring in visitors who are more likely to use your services.

Best Practice #3: Keep Up with Keyword Research

What information are seniors and their adult children searching for concerning your industry? Take a look at the keywords that are most important to your business. Are they searching for “hospice” or “in-home care” most often? Do adult children want to know how to decide what type of care their senior loved ones need, or are they searching for information about how to choose the best provider? Keyword research will give you deeper insights into the minds of your potential customers.

Best Practice #4: Pay Attention to Competitors

You should never be ignorant of the blog posts and other content your competitors are posting. While you don’t want to duplicate it, keep an eye on their strategies. What are they offering that you aren’t? What types of content are highly successful for them? Utilizing those strategies can have benefits for you, too.

Building SEO for your senior care business is an ongoing effort. By utilizing these key practices, you can improve your search ranking and increase your success with your customers.

Check back next week for tips to improve your website’s Local SEO.