Doug Fusella

Some Things in Life Are Free

Everyone wants to get away and have some fun during the summer.  If you are working in marketing and/or advertising in the senior housing and care industry, we are here to help.

New LifeStyles is giving away three print ads for new clients for the next edition in your market:

  • A full page with two quarter page listings
  • A half page with one quarter page listings
  • A quarter page listing with graphic

So, you can save time in finding marketing vehicles, grab one of these freebies and spend more time booking your vacation.

To take advantage, e-mail me @ Doug@NewLifeStyles.com. Good as long as supplies last!

This is a great way to test drive New LifeStyles for the 2nd half of 2019 and perhaps include us in your 2020 budget.  All other offerings are 50% off to the companies claiming the free ads.

The following guides are in progress and publishing during the summer:

Dallas

Alabama

Southeastern Pennsylvania (Philadelphia)

Boston

Austin

DC/MD/No. VA

 

Feel free to ask about circulation and web search statistics for these markets.

Please contact us today for more information of our upcoming guides, 2019 media kit and rate card, our web site and/or a new site for you.

Enjoy your summer and let New LifeStyles make it even better!  Thanks!   Doug

Need to Warm Things Up?

Way too cold in Dallas today, especially for early March when we usually get some of the best weather of the year.  Seems like this is the case for most of the country.

Are your community’s leads cold?  Need some fresh, warm to hot ones?

At New LifeStyles, we have refined our lead system to bring more qualified, timely leads to our print and online clients.  Web traffic is up 20% since our new site went live with nice gains in search traffic and information request forms going to our partners.

How about trying it for free?  And this is actually free, no contracts or payment info.

Send me an e-mail, mention the code word CLOVER and we will set you up with a listing, description, link to your site and graphic for three months at no cost (first time clients only).

In addition, we will provide a free analysis of your web site for mobile and search engine effectiveness, as well as senior friendliness. Just let us know when you want this service.

In March, along with spring break and St. Patrick’s Day, these New LifeStyles guides close to new clients for the next edition:

SF Bay Area – This guide is the primary guide for San Francisco, San Jose, Oakland and the East Bay

Pittsburgh/SW PA – Great coverage in an area with excellent senior care and hospitals

South Florida – One of our largest distributions

Orange County – Still one of the most reliable New LifeStyles guides.

Always remember that every print client reaches their demographic four ways – print guide, online search tool, mobile platform and virtual guide.

Thanks for your time, I look forward to hearing from you.  Doug

February Blues?

For my money, February is way down the list of favorite months of the year.  One of its attractions is the Super Bowl, which was pretty much a super bust.  Luckily it’s a short month and we will soon be in March and springtime, welcoming warmer weather and a lot more activity.

But, this February does give you time to plan out the rest of the year based on early returns.  To take charge and make it warm up in your community or with your care providing business, you need to be prospecting through all of the available channels.  Print is still a very viable option, as studies show people, especially older demographics put more trust in what they see in print.  Of course, you have to have a web presence, utilizing 2-3 online senior housing and care sites and having your web site up to date.

It’s a big job, but by working with us here at New LifeStyles you can accomplish all of this and more.  Contact us today to learn about advertising packages that include a new web site.  It truly is one stop shopping with a company with over 30 years in the industry and a portfolio of 300 web sites.

Currently, we are working on the following guides:

Maryland/No Virginia

Atlanta

San Francisco Bay area

South Florida

Pittsburgh/SW PA

Orange County

All have great distribution and excellent online traffic.  Our new site, continues to perform well, with significant increases in searches and improvement in all quality traffic numbers.

Please contact us today for more information on the guides, web site and/or a new site for you.  In the meantime, stay warm and hang in there!  Doug

Happy New Year

Traffic was back to normal today, although schools had one more day out, so it felt like the holidays are over.  If you still have your Christmas decorations up, not sure what to say.  Most budgets have been set and while time is still being used to wrap up 2018, most energy is spent figuring out the best way to spend your dollars in 2019 and make the best of your community.

Making the most of allotted marketing dollars in this day and age is a tough proposition in our industry.  Limited dollars, high expectations and immediate needs.  New LifeStyles has been part of your solution since 1987 and we have evolved to meet the needs of today’s senior living and care community.

What do you get from New LifeStyles in 2019?

  • Extensive distribution in your community aimed at your demographic
  • Leads from qualified seniors and families
  • A great new site with a 30% improvement over last year, maximizing its clients return on investment.
  • A Mobile site with full search capabilities that can lead people right to your door
  • Changes in the guide to better feature our paid advertisers.

All of this for one cost that will meet your budget.  Is this the year you need a new web site in order to be up to date and mobile responsive?  Our web design group has over 350 sites live in your industry.

These area guides are currently in progress, call or email today for information:

Birmingham

Austin

San Antonio

Washington DC

Atlanta

Get started the right way in 2019 with New LifeStyles.   I am personally waiting for your call and will figure out some way to help you.   Thanks!   Doug

(Call me direct at 877-519-1683 or e-mail @ Doug@newlifestyles.com )

Moving Time

After 20 years in the same space, New LifeStyles will make a big, long distance move, all the way to the 3rd floor of the same building we are in.  With the advent of working at home and others changes in the business model, office space needs have shrunk for many companies.  New LifeStyles continues to tweak its offerings and strategy, but the core business of print guides and great web traffic is working well for our clients.

You need to be in the guides and on NewLifeStyles.com, demand for replacement copies and direct mailing copies have never been higher and there is a steady flow of new communities and providers in the guides.  We are having trouble keeping guides in stock and ordering higher amounts when new books are published.  In the last two weeks, almost 2,000 copies were ordered!

If you have all of your media plans set and you have some dollars to spare, get a new web site!  A new site with a fresh, new look on a more dynamic platform is what you need, call us today for a quote.

Currently, we are working on the following guides:

St. Louis

Kansas City

San Diego

Fort Worth/Tarrant County

Houston

All have great distribution and get excellent search traffic on NewLifeStyles.com.

Please contact us today for more information of our upcoming guides, 2019 media kit and rate card, our web site and/or a new site for you.  In the meantime, we’ll be carrying boxes down to Suite 350.   Cheers, Doug

Something New at New LifeStyles

On July 15th, the latest version of NewLifeStyles.com went live.  It’s not a complete overhaul, but an updated site with some new features and a lot of programming dedicated to search engine optimization and increasing leads to our partners.

Just in the first week, these changes have led to an increase in organic traffic of over 20%.  This is a great time to try the web site.  All traffic is monitored, so you know exactly how your investment is paying off.

If you want to try the new site, mention this blog and you will get 12 months of service for the price of six month, regardless of which options you choose.   Reply back to this e-mail for rates and details.

Fall is coming and that’s a great time to accomplish your goals for the rest of the year.  To take charge in your community or with your care providing business and prospect through all of the available channels.  Print is still a very viable option, as studies show people, especially older demographics put more trust in what they see in print.  Of course, you have to have a web presence, utilizing 2-3 online senior housing and care sites and having your web site up to date.

It’s a big job, but by working with us here at New LifeStyles you can accomplish all of this and more.  Contact us today to learn about advertising packages that include a new web site.  It truly is one stop shopping with a company with 30 years in the industry and a portfolio of over 300 web sites.

Need motivation??  Mention this blog and get 50% off a new full or half page ad (if you haven’t been in the guide for at least one year).

Currently, we are working on the following guides:

Washington DC/Maryland/No. Va

Nevada

Atlanta

SF Bay area

Pittsburgh/SW PA

Please contact us today for more information on our guides to senior living and care, our web site and/or a new site for you.  In the meantime, enjoy the rest of the summer!  Doug

Summer is Here, Relax!

OK, we know we can’t relax, but this Summer you will hopefully be taking some time away, having some quieter times, but, also dealing with being short handed and still having high expectations.

How can we help? Well, we are always here to help you get more views to your marketing materials, more calls and more clicks to you placement on NewLifeStyles.com.  But, how about a little extra incentive!

1)   How about a full page at half page rate in a New LifeStyles publication for new advertisers or past advertisers that have been out for two editions?

2)    Maybe a free online addition for existing clients (up to a $90 value), just mention this blog.

3)    Once again for the new or past advertiser community offering two levels of care – two listings for the price of one.

4)    Virtual tours and photo shoots are usually best this time of year, with a lot of greenery and spring cleaning and enhancements!  Mention this blog and receive a $100 discount.

5)    Have some extra time to focus on your website?  You can get a website analysis for free and 10% off the website package of your choice.

Just call or e-mail us by 6/30 to take advantage and make summe even better!  With many new clients and communities added over the last few months, this is the perfect time and perfect deal start setting the table for new residents and clients for the 2nd half of the year.

With our new site going live this month, there is more value than ever in trusting New LifeStyles to bring you leads, traffic and potential new residents or clients.

The following guides are in progress and publishing during the summer:

Dallas

Alabama

Southeastern Pennsylvania (Philadelphia)

Boston

San Antonio

Sacramento

Austin

Maryland/DC/No. Virginia

Las Vegas

Atlanta

Feel free to ask about circulation and web search statistics for these markets.

Please contact us today for more information on our upcoming guides, a media kit and rate card, information on the new web site and/or a newsite for you.  Enjoy your summer and let New LifeStyles make it even better! Thanks!   Doug

Coming in April at New LifeStyles

We are really excited here at New LifeStyles as in the next 3-4 weeks, we will be unveiling a new website.  There are no monumental changes to the great site you have been using for the last three years, but there are significant changes that will enhance the user experience while also adding value for our partners that feature their communities and services on the site.

Make sure to be on the lookout for our announcements during April.

As an enhancement to take advantage of the new site and package that with our print guides that continue to perform well, new advertisers (and those that have not advertised with us in the last two years), all online advertising packages and full and half page options in the guides are 50% off in April. Just contact us immediately and mention this blog post.

Currently, we are working on the following guides:

Orange County

New Jersey

Los Angeles Area (our largest distribution)

NY Metro and surrounding

Chicago

All have great distribution and excellent onlinetraffic.

Please contact us today for more information of our upcoming guides, 2018 media kit and rate card, our web site and/or a new site for you.

Cheers, Doug

Spring Forward

Prepare for the worst day of the year, when we spring forward and lose an hour of sleep, its coming this weekend.

But, March brings a lot of excitement around New LifeStyles, as we will debut our redesigned site – stronger, faster and even more search engine friendly.  The new site will have a few new features and will be geared with an emphasis on lead generation.

So, if you do not have a presence on the site, now is the time!

Send me an e-mail, mention the code word CLOVER and we will set you up with a listing, description, link to your site and graphic for three months at no cost (first time clients only).

In addition, we will provide a free analysis of your web site for mobile and search engine effectiveness, as well as senior friendliness. Just let us know when you want this service.

In March, along with spring break and St. Patrick’s day, these New LifeStyles guides close to new clients for the next edition:

SF Bay Area – This guide is the primary guide for San Francisco, San Jose, Oakland and the East Bay

Pittsburgh/SW PA – Great coverage in an area with excellent senior care and hospitals

South Florida – One of our largest distributions

Orange County – Already a number of new advertisers for the next edition, don’t get left out.

Always remember that every print client reaches their demographic four ways – print guide, online search tool, mobile platform and virtual guide.

Thanks for your time, I look forward to hearing from you.  Doug

Worst Month of the Year?

January wrap Up

Now that a pretty good Super Bowl is in the books and the forecasting weather rodent has seen his shadow, we are face-to-face with February.  Unless you cherish Valentine’s Day, the rest of the month is pretty blah. So, you need some projects to keep your mind off the gateway to spring, the much more promising month of March.

How’s your web site? Is it getting you the traffic and conversions you seek?  Is it mobile friendly, or does trying to view your site or, even worse do anything on it seem impossible on your phone?  Take some time to review it, compare it to your competitors and test it on the various devices.

Are you happy with its look and analytics?  Great!  If not, it’s time to contact New LifeStyles.

We have been busy designing a number of new looks that can make your web site far more desirable and attractive to search engines.  Reply today and we’ll take 14% off any newsite!

Need motivation for advertise in the New LifeStyles guides for the next round starting in March?? Mention this blog and get 50% off a new full or half page ad (if you haven’t been in the guide for at least one year).  It will be a great decision and we’ll have you up on our site in 24 hours at no cost.

Currently, we are working on the following guides:

Nevada

Atlanta

SF Bay

Pittsburgh Area

Miami/South Florida

Please contact us today for more information on our guides to senior living and care, our web site and/or a new site for you.  In the meantime, enjoy the great month of February!  Doug