We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
Posting pictures of your product or service is easy, right? Nothing could be farther from the reality content marketers face when disseminating compelling, engaging, authentic visual media. Instagram seems to have grown in popularity among marketers, and has maintained a strong hold within the top five most popular social networking…
Now that a pretty good Super Bowl is in the books and the forecasting weather rodent has seen his shadow, we are face-to-face with February. Unless you cherish Valentine’s Day, the rest of the month is pretty blah. So, you need some projects to keep your mind off the gateway to…
3 Secrets to Digital Marketing Success in 2018 The Unintentional Victims of Facebook’s Algorithm Changes How Healthcare Integration Opens You Up for Innovation Treating Behavioral Symptoms of Dementia Without Drugs
Welcome back to the second half of our two-part article on how to get high quality marketing material for your senior living community simply by asking the seniors. Rather than promoting what you think will be popular, by talking to the current members of your community and asking interesting questions, you can…
In 2018 how much will you spend on advertising with print and online sources? Same as 2017 10% less than 2017 > 25% less than 2017 10% more than 2017 >25% more than 2017 Reply here with your answer, or click above to complete our poll. Are you in line…
Senior living businesses across the country are looking for new ways to spice up their marketing campaigns to appeal to modern seniors and their adult family members. Whether you’re printing brochures, writing inbound marketing articles, or shooting promotional video the key is to engage your audience with answers to questions…
You need to have caregivers that you can trust so that you can have a successful home health care, or any type of senior care business. Your caregivers need to work hard so that they keep your customers happy with their services. Longevity speaks volumes about a business! It can…
In order to have a successful senior care business, you need to have good caregivers that you trust. You need to know that they will do their best, every single day so that your customers are happy with their services. Finding good caregivers can be a challenge. However, once you…
It’s been a slow start to the year, with last week seeming like its still a holiday, but today it felt like time to get 2018 off and running. Most budgets have been set and while time is still being used to wrap up 2017, most energy is spent figuring…
I have spent most of my career helping, assisting, and selling to people who are between the ages of 65-100. If you are marketing or trying to market to this audience, you may have already realized that it is quite different than what you may have expected. Many people would…