nls-kbrown

What is the Importance of Having a Prospect Call Sheet?

How to Successfully Receive Referrals from Health Fairs and Vendor Fairs

The Principle of Consistency

5 Things You Should Evaluate For Your Next Email

I’ve said it before and I’ll say it again. Content is Key! Just look online!

• Developing better relationships with potential residents 

• Drive traffic to your website

• Brainstorm and develop the purpose of your blog (What are you going to talk about?)

• Choose a platform to host your blog (Are you going to host your blog on your website? Or use hosting services such as WordPress.)

• Make a schedule for your posts (Are you posting once a week, twice a week?)

• When you are ready to start writing, start collecting ideas for posts (Don’t forget to write them down & ask for an extra opinion internally and externally)

• Create an outline, so you know how to structure your post

• Start your post with an engaging introduction

• Break up the body of your post into sections so it doesn’t seem to wordy

• Use bullet points, numbering, charts, video, pictures and other interactive media to keep your posts alluring

• Make sure your title corresponds to the post

• Then close your post with a purpose or conclusion ( Ask a question and engage the reader)

• Share links to the post on your other social media sites (Twitter, Facebook, LinkedIn)

• Stay committed & stick to your schedule & monitor for ROI

6 Easy Ways to Boost Facebook Engagement

Online reviews are becoming very important in senior living. For the most part, when a potential resident views online reviews, it is their first impression about your community. While we all hope to have positive reviews that reflect the excellent service you show to current and potential residents, sometimes a reviewer may want to raise concerns about your community, which could result in a negative review.

These types of situations are inevitable. However, whether the review is positive or negative, it is important to respond to the reviewer to show potential residents as well as the initial reviewer, that you are listening to their feedback and care about their opinion. Here are a few tips on how to handle online reviews.

Always Respond

Whether or not the review is positive or negative it is imperative to respond. A good way to start your reply is with a “Thank you”. Thank the reviewer for their input about your community, and taking the time to write the review. If the review is positive thank the reviewer for pointing out the positive aspects of your community and explain to them why your community continues to display these positive aspects. Next, if the review is negative be sure to apologize for the inconvenience or bad experience. If the discussion furthers offer to discuss the situation with the customer offline so you can attempt to correct the situation in a different medium.

Share your events with the reviewers

In addition to thanking reviewers for their feedback, be sure to invite them to any events your community is hosting. Not only is this a way for your reviewers to feel engaged in your community; It is a good way to bring in potential residents who were already reading your reviews and are considering your community. Lastly, if the review was negative this could be a great time to invite the potential resident back and address the concerns they had.

Advertise any changes you have made

In both negative and positive reviews be sure to highlight any changes you have made to your community. Whether your campus has been renovated, hired new management or started a new orientation program, it’s always nice to show that you are constantly making changes and improving your community.

Responding to online reviews may be difficult, but doing so you can help to continuously grow the positive representation of your community. Follow these tips to make responding to reviews effortless and efficient. Let us know if you respond to your online reviews? 

Did you know that you can greatly increase your senior living community’s awareness, sense of community, and business, by simply using social media? With approximately a quarter of the world’s population active on social media today, you may have been missing a large opportunity to promote your business–but with these quick tips, you can take advantage of the online world waiting for you right now.

Sign up!

Signing up for social media is essentially the first step in growing your online presence. A few of the main social media sites to signup for include Twitter and Facebook. Both of these sites are fairly easy to navigate and most importantly free! As you get more into social media, your community can try more diverse social media channels such as Instagram, Pinterest or Snapchat.

Engage Your Target Market

Now its time to use those social media sites to post relevant content for your target market. This includes both future residents and their families. You’ll want to reach out to them as the top priority in your social posts, so be sure that you’re posting relevant and engaging information for them (i.e., sharing and writing blog posts about topics that are relevant to them such “Top 10 Things to Consider in Retirement,” “How to Care for Your Parents as They Age,” etc.).

Involve Your Community Frequently

One way to show off your community’s lifestyle organically, and to give your residents another forum for expression, is to involve them on your social media channels. Be sure your residents and their families are following your social media pages. Regularly invite them to share images from events, fun memories, and questions and comments. Not only will this foster a sense of community and communication within, but it will also serve as a wonderful bit of natural marketing to all the potential clients who follow you as well.

Direct Potential Clients to Your Site 

To begin to actively convert your potential clients, consider directing them to a landing page or your website, where you can collect their emails or have them fill out forms to receive more information. You can do this by including a link to your site in the bio of your social media page or sharing your community website in certain social posts.