We know that it can be tough, finding care for a loved one, or taking care of them yourself. So we offer our end users a blog with information on care giving, choosing a community, senior living and care news and just for fun!
Respite care is care provided to senior citizens by close family friends or professional caregivers. However, this type of care is temporary, not permanent. The aim is to give the primary caregiver time off to take a break, rest, run personal errands, and attend to personal matters. This is necessary because…
Like many 55 years and older citizens they want to stay in their home as they age. As I have been working in the Senior industry for many years, reading about new ideas where individuals or couples can live in their home but have services provided to them when needed…
“ I know I should incorporate some type of post-marketing activity in my marketing plan for patients, residents or families that purchase our senior living service. Is it possible to do that with inbound marketing?” Yahoo! I was excited when a marketing director recently ask me this question. Why? Because…
After being discharged from a hospital, seniors and their families not only have to worry about speeding up recovery through post-operation dieting or physical therapy, but they can experience a myriad of issues completely unrelated to physical health. Knowing what to expect when dealing with the American health care system, especially when…
Many people are waiting for a parent or spouse who is on a Memory Care community wait-list to get the call that there is finally an available space. These days, more often than not, Memory Care does have a wait-list at most communities. As people live longer, demand is increasing. One great…
It’s often hard to find new ways to make your senior loved one feel special, especially if they are in a senior living facility. I suggest you try one or all of the ideas below to make your loved one feel special. Three R Photo Collage– I recently was at…
For many years, the senior living industry has struggled with bridging the gap between sales and marketing, mainly because aging is viewed negatively in our culture instead of embraced as the next exciting chapter of our life.Therefore, selling something that means facing our age and, honestly, impending immortality is not…
Senior care and living services are competing for new clients as aggressively as ever. Digital marketing is increasingly utilized in client acquisition efforts. If you are in a marketing role within a senior care facility or service, you are likely responsible for a digital marketing budget with an expected return…
Do you offer a senior living or care product or service unique to your area? Do you wish more people knew about it? Let us help you spread the word! New LifeStyles is looking for guest bloggers for 2015 for our end user blog as well as our industry blog. Tell seniors and…
It’s the New Year again, a time when changing and improving not only yourself but your marketing plan is a must. One great way to keep your community on the up is to evaluate you marketing plan. How you organize your marketing strategies are important factors to keep you organized…